Contents
UNIT I THE TOURIST INDUSTRY 3
STEP 1 Vocabulary list 3
STEP 2 Introductory text 3
STEP 4 Vocabulary practice 5
STEP 5 Developing reading skills 6
STEP 6 Test tasks 13
UNIT II WORKING IN TOURISM 14
STEP 1 Vocabulary list 14
STEP 2 Introductory text 15
STEP 4 Vocabulary practice 19
STEP 5 Developing reading skills 21
STEP 6 Test tasks 24
UNIT III TRAVEL AGENTS 25
STEP 1 Vocabulary list 25
STEP 2 Introductory text 26
STEP 3 Reading and translation 27
STEP 4 Vocabulary practice 30
STEP 5 Developing reading skills 32
STEP 6 Test tasks 35
UNIT IV TOUR OPERATORS 36
STEP I Vocabulary list 36
STEP 2 Introductory text 37
STEP 4 Vocabulary practice 40
STEP 5 Developing reading skills 42
STEP 6 Test tasks 45
UNIT V TOURIST PROMOTION 47
STEP 1 Vocabulary list 47
STEP 2 Introductory text 49
STEP 4 Vocabulary practice 52
au)STEP 5 Developing reading skills 54
cm)STEP 6 Test tasks 60
db)UNIT VI TOURIST ATTRACTIONS AND ENTERTAINMENT 62
dc)STEP 1 Vocabulary list 62
el)STEP 2 Introductory text 63
ev)STEP 3 Reading and translation 63
fv)STEP 4 Vocabulary practice 68
ii)STEP 5 Developing reading skills 71
jm)UNIT VII TOURISM AND TRANSPORATTION 77
jn)STEP 1 Vocabulary list 77
ke)STEP 2 Introductory text 77
kn)STEP 3 Reading and translation 78
lo)STEP 4 Vocabulary practice 82
rc)STEP 5 Developing reading skills 87
sw)STEP 6 Test tasks 92
up)UNIT VIII ACCOMMODATIONS AND CATERING 95
uq)STEP 1 Vocabulary list 95
vh)STEP 2 Introductory text 95
vw)STEP 3 Reading and translation 97
wr)STEP 4 Foodservice 100
xc)STEP 5 Vocabulary practice 101
zy)STEP 6 Developing reading skills 105
STEP 7 Test tasks 112
UNIT IX REGULATION, RESEARCH AND DEVELOPMENT IN TOURISM 114
STEP 1 Vocabulary list 114
STEP 2 Introductory text 115
STEP 3 Reading and translation 115
STEP 4 Vocabulary practice 117
STEP 5 Developing reading skills 120
STEP 6 Test tasks 123
UNIT X ENVIRONMENTAL TOURISM 125
STEP 1 Vocabulary list 125
STEP 2 Introduction 126
STEP 3 Reading and translation 126
STEP 4 Vocabulary practice - Reporting verbs 130
STEP 5 Developing reading skills 131
STEP 6 Test tasks 134
UNIT XI BUSINESS TRAVEL 135
STEP 1 Vocabulary list 135
STEP 2 Introductory text 135
STEP 4 Vocabulary practice 139
STEP 5 Developing reading skills 142
STEP 6 Test tasks 147
UNIT XII CUSTOMER RELATIONS IN TOURISM 150
STEP 1 Vocabulary list 150
STEP 2 Introductory text 151
STEP 3 Reading and translation 151
STEP 4 Vocabulary practice 156
STEP 5 Developing reading skills 158
STEP 6 Test tasks 161
CONTENTS 164
- Федеральное агентство по образованию
- Unit I the tourist industry step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation the tourist industry
- Step 4 Vocabulary practice
- Step 5 Developing reading skills
- The Domestic Visitor
- The International Visitor
- Classification of International Visitors
- The International Tourist
- The Excursionist or the Same-Day Visitor
- Travel Motivation
- Climate
- Personal Motives
- International Tourism Trends
- Step 6 Test tasks
- Unit II working in tourism step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation careers in tourism
- Step 4 Vocabulary practice
- Step 5 Developing reading skills
- Step 6 Test tasks
- Unit III travel agents step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation the retail travel agent
- Step 4 Vocabulary practice Two-Part Verbs
- Step 5 Developing reading skills
- Travel agents try not to miss internet boat Online Booking Threatens Traditional High Street Outlets
- Step 6 Test tasks
- Unit IV tour operators step I Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation tour operators
- Step 4 Vocabulary practice
- Hotel contracting
- When the welcome is frosty
- Step 5 Developing reading skills
- Tour guides
- Step 6 Test tasks
- Unit V tourist promotion step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation tourist promotion
- Step 4 Vocabulary practice
- Step 5 Developing reading skills
- Promotional tools
- Brochures
- Main Target Markets
- Making Brochure Work
- Copywriting
- Grab Attention by Direct Addressing
- Some Copywriting Hints
- Step 6 Test tasks
- Unit VI tourist attractions and entertainment
- Step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation
- Tourist attractions and entertainment
- Step 4 Vocabulary practice
- Compound Nouns
- Step 5 Developing reading skills
- How disney does it
- Unit VII tourism and transporattion
- Step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation
- Tourism and transportation
- Step 4 Vocabulary practice
- Sail away
- Imagine that you recently accompanied a group
- 4.1 Put the words in the right order to make correct sentences.
- 4.2. Put the underlined words into the correct order.
- 4.3. Join the verbs and prepositions and make phrasal verbs to replace the words underlined in the sentences below.
- Step 5 Developing reading skills
- Air transport and tourism
- Cost Structures of Airline Companies
- Direct Operating Costs
- Indirect Operating Cost
- General and Administration Costs
- Labour Costs
- International tourism development: problems of equipment and infrastructure
- Ground and Station Equipment and Hospitality Services
- Air Fare Tariffs
- Step 6 Test tasks
- Unit VIII accommodations and catering
- Step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation
- Accommodations and catering
- Step 4 Foodservice
- Step 5 Vocabulary practice
- Adjectives and Word Order
- Step 6 Developing reading skills the hotel trade in the world
- Hotel Consortia
- Integrated Hotel Chains
- Hotel Franchising
- Tourism lodgings
- Second Homes Wholly Owned by Tourists
- Second Homes with Shared Collective Services
- Timeshare
- Furnished Rented Accommodation
- Seasonally Rented Furnished Accommodation
- Cottages and Farmhouse Accommodation
- Guest Lodgings
- Social Accommodation
- Restaurant Chains
- Step 7 Test tasks
- Unit IX regulation, research and development in tourism step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation regulation, research and development in tourism
- Step 4 Vocabulary practice british and american usage
- Step 5 Developing reading skills
- When the heat is on
- Overseas markets
- External Influences on International Travel to Britain
- Step 6 Test tasks
- Unit X environmental tourism step 1 Vocabulary list
- Step 2 Introduction
- Step 3 Reading and translation the environmental tourist How to Be an Ecofriendly Tourist in the Alps
- Step 4 Vocabulary practice - Reporting verbs
- Step 5 Developing reading skills
- Does tourism ruin everything that it touches?
- A Brief History of Tourism
- Tourism Today
- The Future of Tourism
- Step 6 Test tasks
- Unit XI business travel step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation business travel
- Step 4 Vocabulary practice
- 4.1. Match the verbs in a with the noun phrases in в to make expressions which are often used in meetings.
- 4.2. Match the adjectives in a with the nouns in b. Use a dictionary, if necessary.
- 4.3. Use the expressions from 4.2 (above) in the sentences.
- 4.4. This is an extract from a meeting about tourism in Goa. Fill in the gaps with expressions from 4.1.
- 5.1. Match the words on the left to the words on the right to make noun collocations and use the collocations in the sentences.
- 5.2. Link the adjectives with the nouns to complete the definitions below
- Step 5 Developing reading skills
- Travellers’ tips
- 4.1. Choose a title for the article:
- 4.2. Sentences a-e have been removed from the text. Match them to the correct boxes:
- Step 6 Test tasks
- The international executive lounge club
- Unit XII customer relations in tourism step 1 Vocabulary list
- Step 2 Introductory text
- Step 3 Reading and translation customer relations in tourism
- Step 4 Vocabulary practice
- An unfortunate incident at ridgeway tours
- Step 5 Developing reading skills handling a complaint
- 5.1. When It Pays to Complain
- 5.2. Dear Travel Agent, Please Stop the Cows Staring at me...
- Step 6 Test tasks
- Турфирма с грязными руками
- Ленивого «кинуть» легко
- Готовьте компромат
- Contents